The Blog

We all HATE ‘self-promotion’, but…

Self Promotion Sucks Right? No coach like to brag about themselves, especially the ones who are too busy being great coaches.
Internet Marketing is full of smoke screens…
We all HATE ‘self-promotion’, but… it’s a little necessary (some of it and it does not have to feel ‘yuck’, let me explain the easy ethical way to do […]

Would you like to be able to work from anywhere?

I’m not talking about the pie in the sky laptop in the beach b.s.. lol. But in preparation to launch online the biggest waste of time is spending time and money on building things and then not launching!

(It took me years to figure that part out for myself and lots of wasted $$$). ..

Plus I […]

Shortcuts to Launching Online – What I wish I knew in 2012

What I wish I knew in 2012 about launching online. The new podcast is up. I discuss the similarities of face to face and online and the fastest ways to launch everything online and face ot face! (Without tech overwhelm).

Here’s what I wish I knew 8yrs ago about everything online, selling courses, membership sites and […]

The Death of Bootcamps

Female coaches, for your sanities sake…

If you run bootcamps or similar and you are a mother (and sometimes, more often than not, you are getting close to ‘losing your sh*t’…) between – carrying things from location to location

  • the constant juggle and multitasking between work and life
  • the sometimes desperate under-tugging needy feeling of ‘I NEED MORE […]

New Personal Trainer Makes $1000’s in First 2 Weeks

Meet Tomm, (video transcription below)…
Tomm moved industries to become a personal trainer. He studied A LOT about the industry, from business and marketing to techniques for lifting – all on top of his course, but he didn’t feel ‘ready’ to start.
Fast forward two months later after he first found Kate and they started working.
(Tomm reached […]

Why Personal Trainers should NOT sell online products that are ‘low end’ (less than $50)

Here is why NOT to create online products that are ‘low end’ (eg products/packages that cost the client less than $50/week) product offers $$ in your business… and what to do instead.

You probably have lots of these short courses yourself, sitting unused in your inbox?

The FREE PDF’s the inexpensive short course’s that haven’t helped you get the transformation yet?

Well, don’t feel bad. I do too! So do many people..

And did you know that most people don’t get past page 2 or email 2 of these programs? (In the video I share more statistics about this.)

If that’s the case and we are expecting our clients who do purchase to then buy the ‘next thing’,
then the ‘next thing’ (after clicking through all the pages, or reading our email series),

until they finally pay something that you are worth, which does help them with their questions and transformation in the first place (sometimes called an online funnel)..

But the numbers (the number of people), you need to get through these ‘online funnels’ is ridiculous, just to be able to get the person out the other side or onto the next product!

It’s only ridiculous because if you are over the age of 30 and experienced in your field of coaching. As then it’s much easier to sign clients up to your programs without building a funnel or sending the client to an opt-in page than you think.

(Because you actually care and you already have a large network of warm clients you have already helped over the years right?)

So then there’s the question, what should you do instead?

Let me explain that to you in this video below.

Want more real-life business tips like this, from someone who’s coached 100’s of other trainers. (Not through online membership site courses.)

And been in the industry for 20 years and had employees (contractors), since the age of 23.

Then make sure you are in my group for coaches growing their businesses >> here is the link for that

Enter Your Details Below To Claim Your Free Gift, Instantly!

  • Business Mentor

How To Prioritise Your Time (when you work for yourself) – The Critical To-Do List

Time and Prioritising – Knowing what’s critical and what isn’t from the list of – what needs to be done.

I highly recommend listening to the audio / Podcast version. Click below to;
Listen on iTunes

Listen on Spotify

Listen on Anchor

This list is different for everyone but as an online business coach (and mentor to personal trainers for the past decade as well as running a physical personal training business since 1998).
I’ll tell you how I prioritise my time, and it’s not too dissimilar to how I recommend the health coaches (who I help) to structure their day. Literally, around their face to face sessions when they have very little ‘computer time’ to work on the business.

For example, what comes first? Following up inquiries? or making a post? or sending an email? If you have 15 minutes, what ‘should’ you do?
Here’s how I break down those critical items when you have little time, to ensure that you don’t totally drop the ball with regards to your business. Most importantly keeping your current clients happy and keeping a steady flow of leads coming in, should you need them, (in this post I am presuming you do).
Know that all of the following can be done separately over the day or week or over even the course of an hour, if you give each segment just 10-15 min.

Fitness Coaching and Mentor
1st – Mindset work

Eg, routines where you might listen to something upbeat, positive or thought-provoking, do journaling, goal writing or anything that reminds you of your missions and or provides you with that ‘juice’ that you need daily when you work for yourself. (Believe me, this is critical as no one is positive all the time, I have noticed that the ability to ‘let sh*t go’ is actually the difference between peoples success in business, or not.

Hence the mindset work. Meaning, learning how to let things go, fast. Simply so you don’t hang on to past mistakes and failures. Instead, you pick yourself up and get on with what needs to be done, not ignoring your feelings, but allowing them and allowing them to move through you and be processed fast – this is critical to get good at if you aren’t already. Throw whatever techniques at it that you need to do (eg, resenting something from years ago? – get it away! – get it processed, feel it, forgive it and move past it, if it triggers you, it’s still there.)


2nd – Marketing / Sales

Meaning – put out some content for the people who aren’t yet your clients. Teach them something helpful. I won’t go into the nuances of marketing and words to use (see this video here for more info on that if you are a health coach) – but becoming consistent in your approach will allow you to sell whatever you want, down the track. Plus it’s simply important to give value and be considerate of helping and contributing to the lives of other human beings, for your own mental health.

Included in this topic is customer care – meaning reaching out to say ‘hi’ to your fans, audience, clients and actually ‘care’ about them, but DO NOT sell anything. << I can’t believe I am putting this topic into the list at all as it comes naturally to most female coaches, but it does need to be on some people’s list’s because they don’t think of it automatically. Yet it’s crucial for a customer or service-based businesses.


3rd – Work on back end courses/content

This includes your website or any other internal material or Q and A that you need ot do for your current clients. It’s not a lot of time, so I suggest if you need ot ‘work on your website’, or go deep into anything like, build course content or in-depth material, then you actually set aside 1-2 hr blocks of time for that stuff, but DO NOT waste time on it daily and ‘miss’ the items which are more important (a.k.a marketing)


4th – Admin (eg, Emails.)

Replying to emails is NOT critical… well only the ‘OMG someone’s leg has been chopped off’ emails. You cannot possibly clear your inbox in this time, and that’s not something I suggest you even attempt to do daily. However, if you prefer to clear it then set aside time 2-3 times / week if you are the ‘clear your email’ type of person, to get this done. Do not attempt to do it daily, or you will have zero time to build your business. Instead, once per day go to your inbox for 10-15 minutes and answer what is critical.

5th – Learning

Learning the new thing (Eg, Taking time to do that extra bit of networking or research that you needed to do, possibly because you told someone you would, or you need the info to help a client etc.) Again this is something that if you need a larger chunk of time, then block it out in your diary. Otherwise, I suggest putting it last on your list of ‘what is most important’ as you do not need to do it every single day if business growth is your goal.

That’s it!

Have you found this list helpful? Most coaches I speak to are spending time on soooo many non-productive tasks!

Feel free to comment below or send me an email at and let me know your thoughts.


Want my 10 tips to make working for yourself easier? Here is the article

Are you a fitpro or health coach that’d like some more ideas for marketing?

Here is a great video about ‘How to market WITHOUT using food and exercise pics’

And here is another longer more detailed lesson, if you have 30 minutes, which talks about how to easily alter what you offer in your business (think packages, online and events) to greatly increase your income as an experienced coach. Especially if you are currently only offering low-end priced services (eg, group or 1:1 training). The content I share in it has greatly impacted many personal trainers businesses.

Enter Your Details Below To Claim Your Free Gift, Instantly!

  • Business Mentor and Coach

10 Tips To Make Working For Yourself Easier

This list has been designed for anyone who needs to make the best possible use of their time and most importantly stay in a good headspace, as they work for themselves. (In particular, women, as our brains, bodies and hormones work differently, so we are prone to more ups and downs – this can be proven scientifically…). This list is based on my own experiences over the last 20 years, and from coaching 100’s of other female coaches.

Listen to the podcast version of this post (with extra stories included) On;



1. Know your strengths

– This is critical and also helpful with many facets of how you work, regardless of the type of work you do. Eg, are you an extrovert vs an introvert? Does your business model and/or your days include a lot of people? or, perhaps it includes more alone time? Then the question is what do you prefer, how do you work best? Extroverts and introverts can do either, but knowing this about yourself allows you to factor in ‘downtime’ if needed for recovery.

Understanding your personality and those of the people you work with (and those you help if you have a people-based business), is VERY empowering. The more understanding we have the better our lives in general, the less conflict, the easier and more ‘lubricated’ all our transactions… 

(One of the personality tests I like a lot is the free ‘love languages test’ – which explains how people show and therefore expect you to show them, your love and attention! It’s a game-changer this one, for many relationships. Here is the link for you to do it (

This leads to the next point

2. Outsource the things you don’t enjoy or are not good at. It saves time!

I am a big fan of outsourcing what you are not good at, but I know many people are not good at this. A good rule of thumb is if you can earn 2 x per hr, what the other task is valued at, then outsource it for better use of your time. (Trust me, the moment you do it, you will understand the value but probably not before.)

A great website to hire online help – in particular, anything to do with technology is upwork. Here is the link for that site;

3. Keep the marketing approach as simple as possible.

There’s no doubt you need to do marketing for your business, but often the ‘how’ and ‘why’ is easy to overcomplicate. Trying to ‘follow’ all the rules about ‘doing it this way’ or that way, (the way the other person does it), or the way the guru taught you, often ends up leading to frustration in the best cases and being a major cause of burn out in the worst.

Instead, keep it simple by helping your ‘ideal client’ to ‘solve their problems’. Knowing what these two things are is critical to help you market yourself. Rather than just churning out the traditional ‘advertisements/buy my stuff’ style of marketing. 

On that note;

Regardless of how big your brand/company is people want to know the person behind it, so don’t be afraid of connecting with humans and being seen, even if it’s online. (Pictures of yourself and videos feel narcissistic at times, I know, but it’s the next best thing to meeting them in person.) Plus it’s important and it works as far as to generate leads into your business. You will notice you get less cold leads when you do this. 

Here’s a video I made on the subject of keeping it as simple as possible plus finding out what works for you (as it’s not always the same as what works well for the next person.) – video of kate on Youtube – of work for yourself tips.

4. Do the most important things at a time of day that works for you. (The perfect time of the day is different for everyone)

You may have heard the saying – do the most important things first thing in the day? And set your alarm to get up at 4 or 5 am? I know for some people rules like this are not practical. For some of us, it isn’t practical to meditate first thing in the morning (some of us have kids who have sleepless nights right?) 

Many of us are juggling various responsibilities like family, relationships and working for yourself etc… so getting up earlier and having less sleep doesn’t sound appealing right?

Understanding that if you work for yourself the list of ‘things to do’ is never-ending.. knowing this can actually provide some relief in itself. So stop trying to ‘get all the things done’.

Then knowing what’s critical and what isn’t is crucial. Which brings me to an extra list that I want to share with you on ‘How To Prioritise Your Time in Business’, especially when your ‘to-do list’ is huge.

> Click here for the full article and audio on how to prioritise your time

5. Make Yourself Accountable – To Your Own Word

Either to yourself or to a friend to show up and do the thing, eg, from admin tasks and book-keeping, to ‘doing the workout’.

Or make yourself accountable where you will potentially face public humiliation if that kind of thing can work for you… (eg, posting on social media).

So really becoming a person of your word is critical. But I believe you cannot work for yourself successfully unless that is you. It’s a skill that can be learnt. Learn it fast, if you aren’t already that way inclined.

6. Listen To No-one 

(while learning from ‘selected’ others to make the journey faster)

Learning from and listening to a very small, selected group of people, is important. Shutting out most other ‘noise’ and opinions is even more important. 

(For eg, Listen to those who do work for themselves – and on the level, you want to be on). Not listening to the opinions of some friends and family can become critical. Sometimes the people who have your best intentions at heart, ie, just to keep you safe, won’t be able to help at all. 

The problem is that everyone has differing opinions about ‘what you are doing’, and it can knock you off your ‘perch’, shake your certainty and in the worst cases derail you from your projects that aren’t fully formed yet.

Take all advice with a grain of salt. I say that in knowing that everyone has an opinion, as I mentioned, BUT it not all worth listening too.

Consider – have they been where you are going? or where you want to get to?

Filter, even the advice you do get and look at how can you practically get that to work for you, knowing that there are fundamental keys to success when you work for yourself and that not everyone is cut out for it, which is ok, but if you are in the ‘work for yourself basket’ then you are approx a ‘1 in 12’ individual who is ‘brave’ enough (or stupid enough) to try it. It isn’t for everyone, which brings me to the next point.

7. Find a Support Crowd (not a complaining group)

What I mean is a group of like-minded people, who have similar values, who can lift you up when you need it (it may be an online group), and it most likely is NOT your current social group.

I don’t mean a group you can complain to. I mean people who simply understand what it’s like to work for yourself and if they do give you support it won’t be to tell you to get a ‘real job’ unless you really should.

If you do choose to complain, understand that’s a dangerous road to spend too much time on. What I mean is, it’s pointless to wallow in the stuff that doesn’t work and add to the list of things that don’t work and to discuss how things aren’t or can’t work… Instead, find groups of people that lift you and help you find solutions.

Complaining does no one any good, nor will it help you grow your business and attract more customers! (Yes, believe it or not, the better the mood you are in, the better your business and the better your marketing will work).

eg, I have many friends who don’t work for themselves, and that’s ok, I still love them to bits, but I don’t talk about my ‘work for myself issues’ when I am with them.

I save that for my group of ‘we work for ourself’ friends. A network of people I HIGHLY recommend you find for yourself.

8. Guard Your Time!

This is especially important if you are just starting as you will find not only distractions from the tasks that are uncomfortable but as you get better, people will want to pick your brain and buy you coffee. While I love socialising, you need to be mindful of ‘doing YOUR tasks’ first and at the appropriate time during the day – and keep your word with yourself about this.

Eg, In the health industry we are lucky as we can choose to not let people come late to appointments, because for example if they do and we let them, it means our entire day is running behind. (Unlike a hairdressers appointment, where they have to finish what they started). 

To get out of places where you may be wasting time (or where people start to chit-chat and you haven’t done your important tasks for the day), you can use the ‘Oh I have to go to another appointment’ reason. I highly suggest you use it, especially if that appointment is to do your own work!  

9. Get a Good Cause

If your business doesn’t tick this box for you, then I highly suggest you find a hobby or some outlet that allows you to contribute to and think about others. This has been shown clinically to reduce depression and anxiety in many humans and it’s a great exercise to simply stop caring about yourself and your problems for a while.

If you can tie in, the ‘actual’ work you do, how fulfilling and amazing would that be! As health coaches and personal trainers, we are incredibly lucky to kill so many birds with one stone with regards to this 😉

10. Look After Your Health

I know this goes without saying, or maybe it doesn’t but in my mind and the world of working for myself, I’ve personally experienced the health game-changing on me through different stages of life and business and I know that if I am not looking after myself daily, then the quality of what I do starts to slip. 

Meaning I yell more at my loved ones. I gain weight and feel generally blah about myself when I don’t use my body to it’s fullest potential. Plus I lose my day to day motivation and general ‘mo-jo’.

Fortunately for me, I know enough about health to know that people cannot have a great business and life if they don’t pay attention to ticking this box too!

Make sure if health isn’t your game (or if you have dropped the ball like I did a while back), you become accountable to someone to help you prioritise this part of your life again and find what works for you!

… I often have a coach in either body or business.

Looking after yourself can and should be fun. Ok, it may be a little hard to start with, but fun things are as important as exercise in my mind, so start there. Want to do a practical exercise with me right now?…
Make a list of 10 things you enjoy and put at least 1 of them into your diary to execute in the following week. No excuses. Sorry but it’s breaking the rules here to include drinking alcohol regularly or anything detrimental to your health… 

(That’s for the party list 😉)

This clean ‘fun’ can be as simple as connecting with a friend on the phone, exercising or reading a book. Whatever it is, it gives you an oxytocin release which makes you a more pleasant human, who then gets more out of life and contributes better to the human race (and it goes without saying, therefore runs a better business)!

If you would like my help in executing more in less time with regards to growing your fitness or health coaching business, click the link here to see if I have any times available to chat with you about what may be possible, in your business.

Enter Your Details Below To Claim Your Free Gift, Instantly!

How much I spend on business coaching and why

I’m a business coach for personal trainers.

Here I share with you how much I made of a single idea when speaking to my most recent coach.

I’ve been a personal trainer (amongst other qualifications in the health field for 20 years). I’ve always had a coach of some kind, myself… for either my body, to learn, or to learn about business.

Most have helped me immensely.

Many of my clients have implemented one idea on repeat and made $50,000-$100,000 with that one idea.

So if you are thinking about investing in a business coach of some kind, to be honest, it’s a no brainer. The only hard part is choosing who to do it with.

I believe you should expect exceptional care and service and of course, results.

BUT you will have to do the work, and it will probably be way out of your comfort zone. So what right? As long as it’s tailored to you? (Personally, I also expect that.)

Don’t you expect and push your clients out of their comfort zone to get results, then they soon learn they can do it right? So the same factors apply to business.

The group I referenced is on Facebook – where I discuss different business models and how to execute many things;…

If you’d like to book a call with Kate, click here

Enter Your Details Below To Claim Your Free Gift, Instantly!

Client Case Study Nikki K – Quadrupled Her Personal Training Business Income

Video text transcription;
“My name is Nikki, and I have been working for the last four to five months with Kate Martin. Kate has done so much for me with my business and also my mentality towards my business.
I’d say the top things that I have taken from working with Kate are an improvement in my mindset, improvement in the way that I view my business, how I view income coming into my business, and my business developing!  Also a balance towards what it is that I wanted to be receiving in my business and how to actually make achievable steps towards achieving those things.

She’s also been amazing in terms of growing my business.

When I started working with Kate, I had a rather low income, and I can safely say that it has quadrupled if we’re going by a per month revenue basis.

She’s given me a whole bunch of ideas to improve my business and to grow my business in ways that I wouldn’t have thought before. This has been super beneficial in terms of helping me to realize what I can actually provide to my clients, which is to provide much more than exercise, even though being a Personal Trainer is at the core of what I do. The exercise is actually only one small component of the
business and the service that I offer my clients.

It has been really amazing for me to invest in working with Kate. It was 100% well worth the investment. I have easily gotten triple or quadruple that back, in terms of everything that I have created.  And how I have pushed my business forward to further success and creating the life that I actually want with my business. So the business is no longer running me, I am running my business.”

Do you want to see if Kate has time to speak to you about your business and what the ‘possibilities’ are? Click here to see her calendar and make a booking

Enter Your Details Below To Claim Your Free Gift, Instantly!

Experienced Coach Finally Capitalises on Her Social Media


This experienced coach FINALLY capitalised on her experience in the industry.

Meet Jo, an experienced coach and (retired) Professional Figure Champion of multiple titles over the past decade. She has coached clients, very successfully in both the face to face and online space.

When we met Jo had huge fluctuations and drops in her income, due to her coaching being very seasonal (even though she never had a problem gaining new clients because of her reputation).

Jo had sponsorships and a big social media following, but the income was not there to reflect her hard work (and the amount of care she gave each client).

Fast forward several months, she now not only has a steady and fast growing monthly income, she now has multiple income streams and is finally able to utilise her skill set to project her forward for the years to come.

Listen to what she did to change all of this in only a few short months.

Jo now not only has a regular income and more clients coming on board and a team of people to help her but she has a steadily growing monthly income, far past what she ever dreamed it could be!

If you’d like to finally capitalise on your experience as a coach, and are tired of being on an ‘apprenticeship wage’, feel free to book a call with Kate here << so you can tell me what’s not working in your personal training business.

Enter Your Details Below To Claim Your Free Gift, Instantly!

Want more rants, shares, and tips on creating a better business and life?

Join the free Facebook group here <<

Go to Top