1. It gains a massive amount of credibility, even if you don’t do the speaking, even if you get a speaker in.

2. The other thing I’ve noticed over the years is that the people who come actually think they are going to get the transformation by turning up. That’s crazy I know, but it then allows you to build trust. Versus if you run a free boot camp or a charity donation something, which I’ve done plenty of, you only get active exercisers to come.

So you do cut down the amount of attendance if you do a boot camp. Plus it doesn’t build as much authority because you are not seen as an authority. You are literally running an exercise session, which is fine and fun.. I just want you to know the difference as I’ve done hundred of each over the years.

Bootcamps are good for generating business but it’s a different crowd, different niche and it doesn’t work as well for conversions because they are not listening and learning and you don’t get as many in the room.

(Generally speaking, unless you have a really large following on social media, you don’t get as many in the room.)

Versus the authority and the seminar version where people THINK they will get the transformation if they just come and sit in the room, which we all know won’t happen.(However, it is a soft introduction to you and your place of business and time to relationship build).

It’s almost, it’s instead of doing one-on-one chats and doing hundreds of them, it fast-forwards that. And it is a much, much more powerful relationship building exercise and networking exercise than doing digital marketing.

3. It saves massive amounts of time doing 1:1 chats/complimentary sessions… but it has the same relationship-building power. UNLIKE DIGITAL. (There’s nothing wrong with digital, I obviously do both, digital is easier to ‘scale’ to the world, however if you have a location based business, you have to try this method for quick results and x 100 your referrals).

How do I know this? I’ve done both for a really, really long time. I started personal training in 1998, then opened massage clinics, then went online in 2012.

I’ve done hundreds of seminars myself, taught thousands of people how to do them. I’ve also run hundreds of events online as well. These are just my observations.

(Plus when they are face to face they aren’t going to open their phone and look at something else or get distracted, unlike when you run a digital event, it is much harder to keep people’s attention.)

Yes, these days it’s harder to get them in the room because people are time poor. However, if you give them some things as a thanks for coming and make that like a so-not-negotiable-it’s-not-funny, and one of those gets to be a trial — boom.

After they’ve experienced you talking and experienced the feelings in the trial with you afterwards, (providing your service is ACE) you will get around an 80% conversion rate.

Let me know if you have any questions on running events to grow your business…  Book a call with Kate to see what the potential is in your business or see the short free webinar I made regarding using events to take your business further HERE.

Ps. You’ll get a better turn out rate if you don’t call them an ‘OPEN DAY’ or an ‘information session about your 8-week challenge’…