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I’m excited about it, I have to run an event. This event is going to be for service-based businesses who want to launch things, and don’t just want to launch things, they actually already are experienced practitioners in whatever it is that they do. Often it is within the community, often they are good at having conversations with humans already, but for some reason they can’t sell the stuff.

They aren’t putting call to actions on things, they think that by building a fabulous funnel or a website that is going to sell the thing. I’ll let you in on a secret, I understand digital, and if you have a funnel and all of the perfect things, and you send people to a page, you will need to send approximately a thousand people to a page for you to be able to sell two or three of the things.

So digital is fine for scaling, for talking to people overseas, however what it’s not good for, or actually what you don’t need to use it for just yet, is you don’t need to use it to get a little bit of experience, and to sign up your first five, first twenty people, you don’t need digital.

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– Kate