What we covered was; Put your bullet points.
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Use AI as a tool to make marketing faster and easier
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Don’t rely only on AI, your personal voice and brand still matter
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Balance automation with human connection
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People search everywhere now, not just Google (e.g., ChatGPT, Reddit, YouTube)
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Use conversational keywords (the way people actually talk)
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Make sure your business shows up in new kinds of search results
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Connect all your data (emails, website, purchases) to know your audience better
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Use first-party data (info they gave you) for privacy and trust
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Personalized emails = better results
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Brands that test quickly and change fast win
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Always stay true to your brand, don’t lose your personality while using AI
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For serious topics (health, money, law), make sure your info is credible
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Don’t just pump out AI content it can backfire
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Daily check-ins with your team about AI and marketing
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Weekly planning to test and improve what you’re doing
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Combine AI tools + human ideas for the best results
Ready to future-proof your business and thrive alongside the rise of AI?
👉 Watch the full interview on YouTube or Listen on Spotify to hear exactly how Alicia’s doing it.
Want to connect with Alicia directly?
✨ Reach out to her here if you’re serious about next-level digital marketing.
And if you’d love support to grow, scale, and bring all the moving parts of your business together
📞 Book a call with Kate here → Apply
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