Home 2019-01-16T08:29:56+00:00

Experienced Female Fit Pro? Click here to watch the short online class I’ve created for you, to show you exactly what critical steps it takes to double your income and impact – without all the ‘fancy tech stuff’ or spending hours away from loved ones. I guarantee it is well worth the 30 minutes of your time. (Here is the link again.)

Here’s what you will learn;

  • I’m going to show you how to capitalise on your current network (I’m presuming you are a coach with more than 2 years experience).
  • Why and how to create different product offers for your current client base.
  • I’ll show you how to incorporate these offers into your current business. By that I mean new (but originally yours) offers and services for the clients, that cost the client $$$$ (which as you can imagine this dramatically impacts your earning capacity.)
  • This all gets done without needing a budget for advertising.
  • PLUS I will show you how it can increase your revenue, without you spending more time away from home counting to ’10’ for clients..

Note: If you can’t make the time the class is on, I will send you the replay if you register via this link > Here is the link again to register

Still not sure? Maybe you feel; “But I’m not about the money and I don’t want to rip the clients off”.  Rest assured, that’s NOT what I’m talking about, in any way. Coaches should NEVER act like clients are dollar signs (I know most coaches do what they do because they LOVE their clients.. and lets face it, clients can SMELL those other kinds of trainers). So if the smelly one IS you – please don’t bother watching.

But if you do care and you need to learn to capitalise on all the money you have spent so far on your education and equipment, trust me it’s highly likely that there is simply no ‘high end offer $$$$’ for your current and future clients to buy right??? Unless you were expecting your clients to knock on your door and throw you cash? – lol… I didn’t think so… Here is the link again <

Free Gift → 2019 Marketing Calendar ← Click here Plus You Get 6 Months of Programming For Semi Private Groups

I’ve a gift for you – It’s a 2019 Marketing Calendar for Personal Trainers. Designed to get you better known both online and in the community. Better marketing will help you to get known faster, create a waiting list for your services and/or allow you to charge more – amongst other things. Click this link to tell me where to send yours. PLUS you also get six months worth of semi private strength training programs. (I know this alone will save you sooo much time.)

Please feel free to share this with any good coach you know – there are too few great coaches, who are well known for their services.
This marketing calendar also presumes you are doing no paid advertising as inside it are systems I have personally used over the past 20 years to grow multiple businesses in multiple locations across the country (with and without using social media).

Having re-located across the country several times, it makes one very fast at setting up, getting known in the community and generating a good income VERY quickly. Click here to tell me where to send yours

Here’s what some of my girls have recently said:

“I’ve taken every word of Kate’s on board. Working on my mindset and my business has been challenging to say the least but in doing so I have managed to increase my Pt sessions by much more than double in just 4 weeks. In the last 2 weeks alone, I have made $18,000 in sales. Upfront Payments! To say that I am happy with Kate Martin’s Female Fit Pro Influence Formula 90 day course is an understatement.”  Michelle Z – Perth

“My income has increased x 5! I picked Kate because she is direct, honest and will say it how it is. I really value that in a person. In a competitive industry you want to be ahead of your game and therefore be mentoring with the best. Someone who is credible, knowledgeable, has achieved success themselves and can pass on their blue print. The difference between Kate and and my last mentors, is that she actually cares. A lot. And has taught me what really matters and what’s important for me to move my business forwards, fast!”  Jess H – Melbourne

Meet Megan, a mother of 2 who runs outdoor group sessions. She’d been a trainer for just 12 months when we starting working together, this is not the norm, but I knew she ‘had what it takes’. In our first 3 weeks together Megan sold over $10,500 worth of programs.

“When I first started working with Kate I was earning $300-400/week. Within the first three weeks of working with her, I sold over $10,500 in packages”.  Megan W – Victoria

Fiona has more than 4 x her income.

” I knew I needed a business mentor for a long time. I was ready to give up on my business and defeatedly started looking at 9-5 jobs.

Before working with Kate I lacked confidence, had no voice, had no idea about how to tell people what I did, or really have any structure around it. So hickeldy pickeldy. Clients walked all over me. I had no idea how much I was earning, no structures, no plans or packages. It was messy and I was messy.

Kate structure and approach to me was unique. Everyone’s needs are different. She helped me set and achieve weekly goals. Got me WELL out of my comfort zone, which is where I needed to be as a business woman and a confident person. Now I have a growing business network, I’ve moved locations, I run 2 premises, have staff and I know how to restart over if I were to move locations. I feel in charge of my business. If I go off the rails I know how to track it to get back on top of my game. I get shit done. Having a mentor and having the accountability weekly has been my best investment yet. I firmly believe everyone needs a business mentor ALL THE TIME. They understand where you’re at, they understand running a business, like so many friends and family don’t, they keep you in check and in charge. If you want a genuine kick up the bum she’s the person for you. ”   Fiona Maree Lamb

Fiona’s story 12 months on:

Q – How is your current situation different to how you ‘used to’ conduct your business…

(eg. how did you conduct your business prior to working with Kate, How did you get clients, How did you feel about your future in the industry?)

A – I used to work 5 days a week and have barely any clients and stressing all the time about whether to put my business in the can and get a 9-5 job. I had zero structure or packages when seeing a client. I had no rebooking strategy, just thought if they liked what I did they would rebook. I didn’t do much work on the business because I didn’t know how. Even though I didn’t have many clients I didn’t have a great work/ life balance. Now when I work i’m working smart: 3 days is amazing and my work/life balance is perfect for my current situation. I work Tuesdays, Wednesdays and Thursdays – all days are packed out.


Q – What were the main changes to your financial position after coaching with Kate…

A – haha. Let’s say from giving up on my business to now being fully booked and charging $175 per hour on my days. Plus 2-3 days my sub contractors work, plus products. Let’s just say I’m very happy financially and love going on 1-2 overseas trips a year.


Q – Where are you projected to ‘get to’ in terms of annual income in the next 12 months (at this current rate or just what you see possible)?

A – Let’s just say my goal when I first met Kate and my goal since forever was to be earning over $100k at 30 years old. I’m 30 and I’m laughing at that number and super proud of myself. Next goal… let’s go for $250k


Q – What were the main ‘take-aways’ that you got from the course…

A – I got to speak with Kate 1 on 1 with to give me my weekly dose of kick-up-the-bum.

The main take-away’s were that there’s definitely no separation between ME and my business.

It’s not only a journey for the business but you learn about yourself and change who you are for the better.

There were extreme moments of tears and joy.

So being a life changing experience is definitely something I’ve taken away.

On more of a business note it’s being confident that I’d know how to start business from scratch again and get it up and running quite quickly. I’m so much more confident and now have fun at connecting and meeting new people and “boasting” about my amazing services. It’s exciting when there’s clarity. With clarity comes so does passion.

I remember dreading when I was about to chat to Kate and thinking “oh no, I haven’t done what she asked me to do, I’ll be in trouble.”

BUT always after our chats I felt like Wonder Woman and could totally take over the world.

We’re powerful people when we put our minds to it… or when Kate makes us do shit out of our comfort zone 😉


Q – Do you believe the course was value for money?

A – Definitely. I was broke when I met Kate and still managed to do it. You have to spend money to make money. Spend it with Kate is money well spent. One of the best business investments I’ve ever made.


Q – How did you find the material / actions you were instructed to ‘action’?

A – Some of it was “omg I can’t believe I didn’t think of that” …other parts took me right out of my comfort zone, which I needed. The instructions are easy to follow. She lays it out and repeats it a few times to make sure you’ve got it, and she gives you more than you have time to do so you’re never left with nothing to do.


Q – How did you find the level of support during and after the course?

A – I contacted Kate a few times out of the blue when I was panicking and she replied and made everything ok. She’s there. She loves her customers. There’s so much value added.


Q – Where do you see yourself going with your business (or anything to do with servicing clients) in the future?

A – I still love face to face work, but I’m looking at getting into teaching anatomy down the fascia pathway and opening up my own big premises after my wedding mid 2019.

Then I need to think about having the business running itself for when babies happen a few years down the track!


Q – What are you doing with your business now? Employees, your qualifications etc, How do you currently service your clients and structure your week?

A – I’m practicing out of a clinic in Sydney fixing people with chronic pain using corrective exercises and myofascial therapy. I’m working 3-4 days a week face to face and 1 day working on the business: networking, marketing, chatting to fun people, creating… etc

I have 2 sub-contractors: all massage therapists and looking to getting a PT in ASAP. People are going absolutely nuts for the fascia work at the moment – I can be booked out 6 weeks in advance. Which I’m still thinking “HOLY MOLY” when comparing it to what I used to be like. Qualifications are Grad diploma in exercise physiology, CHEK Practitioner, Structural Integrator and Diploma remedial massage therapy.


Q – How did you find Kate, as a person and coach, to deal with?

A – Kate and I are opposites. I’m a shy introvert and love marketing with the written word. Kate goes down the public speaking, seminars and workshop pathways OMG KILL ME! haha. So we did things differently and it didn’t matter.

But I haven’t been mentored from her for about a year now and we keep in touch regularly. I still ask her questions every now and then. We had a long chat together about a potential big business move.

If I visit Melbourne or she came to Sydney I’d definitely want to catch up. She’s amazing. Everyone should have at least one chat with her and you’ll be hooked.


Q – Would you recommend the course to others…

A – Already have to plenty of people.

To book call with Kate to see what your business potential is click here <

If you are an experienced Female Fitness Professional and you want to know what critical ‘shifts’ it takes to get this kind of success from your business, then click here to watch the short online class I’ve created. It will show you exactly what it takes to achieve all of this in your business and more…

Here is the link again <