Home 2018-11-28T04:12:07+00:00

Click here to watch the short online class I’ve created to show Female Fit Pro’s exactly what critical steps it takes to double their income and impact – without going online or getting 100 more clients (which lets face it, doing that really means you needing to spend MORE time away from your loved ones – which is NOT why you got into this business in the first place). I guarantee it is well worth 40 minutes of your time. (Here is the link again.)

Sounds strange I know, the statement above… As it goes against the grain to say it and flies in the face of what all the business coaches and mentors are saying at the moment when it comes to creating your ideal Fitness or Health Coaching Business.

Everyone seems to be talking about becoming an ‘Online Trainer’ or teaching you how to ‘Get 100 more clients’ from online ads.  Sure it can be done, you can pull those numbers but what I want to share with you will help you enjoy your work more and enable you to increase your revenue without doing more face to face hours or needing to multiply your client database by 100 (I personally don’t know a woman who has 60 contact hours/week to give to clients).. So lets leave that to the boys.
Sorry boys, not sorry..

Well what if you didn’t need to get 500 more clients, double your hours of admin, need a computer degree or to gets online ads to work in order to capitalise on your years of experience?

You see, what I teach does fly in the face of the norm.
You should be able to live your ideal life, spending time with your loved ones through the week AND servicing your clients, rather than working EVERY morning and evening missing out on all the kids activities, and still earn a great income which means you can have holidays and even pay the mortgage or the private school fees, (something most Personal Trainers wouldn’t dream of being able to do – but one of my girls recently DID!).

Plus I want you to know that building a business which earns a great revenue and is one that you enjoy delivering, can be created without feeling like you are selling your soul (or following anyones else’s ‘carbon copy *this-is-how-you-do-business* B.S.), which really just makes you feel like you are pushing sh*t uphill, wouldn’t you agree?

Here’s what some of my girls have recently said:

“I’ve taken every word of Kate’s on board. Working on my mindset and my business has been challenging to say the least but in doing so I have managed to increase my Pt sessions by much more than double in just 4 weeks. In the last 2 weeks alone, I have made $18,000 in sales. Upfront Payments! To say that I am happy with Kate Martin’s Female Fit Pro Influence Formula 90 day course is an understatement.”  Michelle Z – Perth

“My income has increased x 5! I picked Kate because she is direct, honest and will say it how it is. I really value that in a person. In a competitive industry you want to be ahead of your game and therefore be mentoring with the best. Someone who is credible, knowledgeable, has achieved success themselves and can pass on their blue print. The difference between Kate and and my last mentors, is that she actually cares. A lot. And has taught me what really matters and what’s important for me to move my business forwards, fast!”  Jess H – Melbourne

Want to know how to ATTRACT clients from Social Media?
Grab my free guide on ‘How To – In Simple Steps’ HERE <<

Meet Megan, a mother of 2 who runs outdoor group sessions. She’d been a trainer for just 12 months when we starting working together, this is not the norm, but I knew she ‘had what it takes’. In our first 3 weeks together Megan sold over $10,500 worth of programs.

“When I first started working with Kate I was earning $300-400/week. Within the first three weeks of working with her, I sold over $10,500 in packages”.  Megan W – Victoria

Fiona has more than 4 x her income.

” I knew I needed a business mentor for a long time. I was ready to give up on my business and defeatedly started looking at 9-5 jobs.

Before working with Kate I lacked confidence, had no voice, had no idea about how to tell people what I did, or really have any structure around it. So hickeldy pickeldy. Clients walked all over me. I had no idea how much I was earning, no structures, no plans or packages. It was messy and I was messy.

Kate structure and approach to me was unique. Everyone’s needs are different. She helped me set and achieve weekly goals. Got me WELL out of my comfort zone, which is where I needed to be as a business woman and a confident person. Now I have a growing business network, I’ve moved locations, I run 2 premises, have staff and I know how to restart over if I were to move locations. I feel in charge of my business. If I go off the rails I know how to track it to get back on top of my game. I get shit done. Having a mentor and having the accountability weekly has been my best investment yet. I firmly believe everyone needs a business mentor ALL THE TIME. They understand where you’re at, they understand running a business, like so many friends and family don’t, they keep you in check and in charge. If you want a genuine kick up the bum she’s the person for you. ”   Fiona Maree Lamb

Fiona’s story 12 months on:

Q – How is your current situation different to how you ‘used to’ conduct your business…

(eg. how did you conduct your business prior to working with Kate, How did you get clients, How did you feel about your future in the industry?)

A – I used to work 5 days a week and have barely any clients and stressing all the time about whether to put my business in the can and get a 9-5 job. I had zero structure or packages when seeing a client. I had no rebooking strategy, just thought if they liked what I did they would rebook. I didn’t do much work on the business because I didn’t know how. Even though I didn’t have many clients I didn’t have a great work/ life balance. Now when I work i’m working smart: 3 days is amazing and my work/life balance is perfect for my current situation. I work Tuesdays, Wednesdays and Thursdays – all days are packed out.


Q – What were the main changes to your financial position after coaching with Kate…

A – haha. Let’s say from giving up on my business to now being fully booked and charging $175 per hour on my days. Plus 2-3 days my sub contractors work, plus products. Let’s just say I’m very happy financially and love going on 1-2 overseas trips a year.


Q – Where are you projected to ‘get to’ in terms of annual income in the next 12 months (at this current rate or just what you see possible)?

A – Let’s just say my goal when I first met Kate and my goal since forever was to be earning over $100k at 30 years old. I’m 30 and I’m laughing at that number and super proud of myself. Next goal… let’s go for $250k


Q – What were the main ‘take-aways’ that you got from the course…

A – I got to speak with Kate 1 on 1 with to give me my weekly dose of kick-up-the-bum.

The main take-away’s were that there’s definitely no separation between ME and my business.

It’s not only a journey for the business but you learn about yourself and change who you are for the better.

There were extreme moments of tears and joy.

So being a life changing experience is definitely something I’ve taken away.

On more of a business note it’s being confident that I’d know how to start business from scratch again and get it up and running quite quickly. I’m so much more confident and now have fun at connecting and meeting new people and “boasting” about my amazing services. It’s exciting when there’s clarity. With clarity comes so does passion.

I remember dreading when I was about to chat to Kate and thinking “oh no, I haven’t done what she asked me to do, I’ll be in trouble.”

BUT always after our chats I felt like Wonder Woman and could totally take over the world.

We’re powerful people when we put our minds to it… or when Kate makes us do shit out of our comfort zone 😉


Q – Do you believe the course was value for money?

A – Definitely. I was broke when I met Kate and still managed to do it. You have to spend money to make money. Spend it with Kate is money well spent. One of the best business investments I’ve ever made.


Q – How did you find the material / actions you were instructed to ‘action’?

A – Some of it was “omg I can’t believe I didn’t think of that” …other parts took me right out of my comfort zone, which I needed. The instructions are easy to follow. She lays it out and repeats it a few times to make sure you’ve got it, and she gives you more than you have time to do so you’re never left with nothing to do.


Q – How did you find the level of support during and after the course?

A – I contacted Kate a few times out of the blue when I was panicking and she replied and made everything ok. She’s there. She loves her customers. There’s so much value added.


Q – Where do you see yourself going with your business (or anything to do with servicing clients) in the future?

A – I still love face to face work, but I’m looking at getting into teaching anatomy down the fascia pathway and opening up my own big premises after my wedding mid 2019.

Then I need to think about having the business running itself for when babies happen a few years down the track!


Q – What are you doing with your business now? Employees, your qualifications etc, How do you currently service your clients and structure your week?

A – I’m practicing out of a clinic in Sydney fixing people with chronic pain using corrective exercises and myofascial therapy. I’m working 3-4 days a week face to face and 1 day working on the business: networking, marketing, chatting to fun people, creating… etc

I have 2 sub-contractors: all massage therapists and looking to getting a PT in ASAP. People are going absolutely nuts for the fascia work at the moment – I can be booked out 6 weeks in advance. Which I’m still thinking “HOLY MOLY” when comparing it to what I used to be like. Qualifications are Grad diploma in exercise physiology, CHEK Practitioner, Structural Integrator and Diploma remedial massage therapy.


Q – How did you find Kate, as a person and coach, to deal with?

A – Kate and I are opposites. I’m a shy introvert and love marketing with the written word. Kate goes down the public speaking, seminars and workshop pathways OMG KILL ME! haha. So we did things differently and it didn’t matter.

But I haven’t been mentored from her for about a year now and we keep in touch regularly. I still ask her questions every now and then. We had a long chat together about a potential big business move.

If I visit Melbourne or she came to Sydney I’d definitely want to catch up. She’s amazing. Everyone should have at least one chat with her and you’ll be hooked.


Q – Would you recommend the course to others…

A – Already have to plenty of people.

To book call with Kate to see what your business potential is click here <

If you are an experienced Female Fitness Professional and you want to know what critical ‘shifts’ it takes to get this kind of success from your business, then click here to watch the short online class I’ve created. It will show you exactly what it takes to achieve all of this in your business and more…

Here is the link again <